infield design (english) 2012-01-12T07:06:56Z human factor & design ideation specialists tag:infieldesign.co.jp,2012:/en//7 Movable Type Copyright (c) 2012, infield NEWS/January, 2012 2012-01-12T07:06:56Z 2012-01-12T07:06:41Z tag:infieldesign.co.jp,2012:/en//7.247 2012-01-12T07:06:41Z A new book, "Ichi karano Shouhin Keikaku... infield whatsnew A new book, "Ichi karano Shouhin Keikaku (Product Development from A to Z)," that Chiho Sasaki contributed as a coauthor will be published in February from Sekigakusya. Chiho wrote a chapter about "Observation methods."

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]]> NEWS/January, 2012 2012-01-12T07:05:51Z 2012-01-12T07:03:39Z tag:infieldesign.co.jp,2012:/en//7.246 2012-01-12T07:03:39Z A new book, "Ichi karano Shouhin Keikaku... infield projects A new book, "Ichi karano Shouhin Keikaku (Product Development from A to Z)," that Chiho Sasaki contributed as a coauthor will be published in February from Sekigakusya. Chiho wrote a chapter about "Observation methods."

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]]> NEWS/January, 2012 2012-01-12T07:02:43Z 2012-01-12T06:51:26Z tag:infieldesign.co.jp,2012:/en//7.245 2012-01-12T06:51:26Z A new book, "Ichi karano Shouhin Keikaku... infield details A new book, "Ichi karano Shouhin Keikaku (Product Development from A to Z)," that Chiho Sasaki contributed as a coauthor will be published in February from Sekigakusya. Chiho wrote a chapter about "Observation methods."

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]]> NEWS/March, 2011 2011-03-31T04:53:39Z 2011-03-31T04:51:46Z tag:infieldesign.co.jp,2011:/en//7.237 2011-03-31T04:51:46Z For all of you who have been affected by... infield projects For all of you who have been affected by the Eastern Japan Great Earthquake, our thoughts and prayers are with you. We wish for the earliest recovery in the devastated areas.

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]]> 2011-03-31T04:02:20Z 2011-03-31T03:55:55Z tag:infieldesign.co.jp,2011:/en//7.235 2011-03-31T03:55:55Z For all of you who have been affected by... infield whatsnew For all of you who have been affected by the Eastern Japan Great Earthquake, our thoughts and prayers are with you. We wish for the earliest recovery in the devastated areas.

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]]> March, 2011 2011-03-31T04:16:14Z 2011-03-31T03:46:59Z tag:infieldesign.co.jp,2011:/en//7.234 2011-03-31T03:46:59Z For all of you who have been affected by... infield whatsnew For all of you who have been affected by the Eastern Japan Great Earthquake, our thoughts and prayers are with you. We wish for the earliest recovery in the devastated areas.

After the earthquake, we received many caring messages from our friends overseas. We would like to take this opportunity to thank you so much for your thoughts. Fortunately, our office was not damaged badly, and we are now back to our normal work schedule.

But the critical situation continues around the nuclear power plants, and our hearts ache for people who live within their vicinity. The photo of the beautiful Fukushima is on our top page so that the thoughts of as many people as possible would be gathered there. It is the dawn at a camp ground in Fukushima, photographed in 2003. We pray that the smiles will return one day soon to these beautiful seaside towns and other earthquake affected areas.

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]]> NEWS/August, 2010 2010-09-05T22:49:21Z 2010-09-05T22:41:34Z tag:infieldesign.co.jp,2010:/en//7.227 2010-09-05T22:41:34Z Our workshop at the EPIC 2010 was a big ... infield whatsnew Our workshop at the EPIC 2010 was a big success!
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]]> NEWS/August, 2010 2010-09-05T22:48:53Z 2010-09-05T22:38:30Z tag:infieldesign.co.jp,2010:/en//7.226 2010-09-05T22:38:30Z Our workshop at the EPIC 2010 was a big ... infield projects Our workshop at the EPIC 2010 was a big success!
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]]> NEWS/August, 2010 2010-09-05T22:47:27Z 2010-09-05T22:32:43Z tag:infieldesign.co.jp,2010:/en//7.225 2010-09-05T22:32:43Z Our workshop at the EPIC 2010 was a big ... infield details Our workshop at the EPIC 2010 was a big success!
As part of the EPIC 2010 in Tokyo, we hosted a workshop entitled "Lost in translation? How to get the most out of cross-cultural ethnographic research" on August 31st.
Passion for cross-cultural ethnography brought more than twenty people from home and abroad in a hot summer morning at International Design Liaison Center in Roppongi. In a densely-packed three hour program, we conducted mock observations of office workers, discussed issues unique to cross-cultural situation, and together discovered possible operation guidelines for future cross-cultural researches. All participants brought their unique international experiences, which made our discussions even more fruitful and inspiring. We thank all the participants who picked our workshop out of the equally inviting twelve EPIC workshops and contributed their unique perspectives and passion.

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]]> NEWS/July, 2010 2010-08-02T14:14:09Z 2010-08-02T14:09:29Z tag:infieldesign.co.jp,2010:/en//7.221 2010-08-02T14:09:29Z Chiho Sasaki spoke about human-centered ... infield whatsnew Chiho Sasaki spoke about human-centered design (HCD) approach in product/service development at a seminar hosted by the Japan Marketing Association.more»

]]> NEWS/July, 2010 2010-08-02T14:09:22Z 2010-08-02T14:06:54Z tag:infieldesign.co.jp,2010:/en//7.220 2010-08-02T14:06:54Z Chiho Sasaki spoke about human-centered ... infield projects Chiho Sasaki spoke about human-centered design (HCD) approach in product/service development at a seminar hosted by the Japan Marketing Association.more»

]]> NEWS/July, 2010 2010-08-02T14:06:44Z 2010-08-02T14:03:48Z tag:infieldesign.co.jp,2010:/en//7.219 2010-08-02T14:03:48Z Chiho Sasaki spoke about human-centered ... infield details Chiho Sasaki spoke about human-centered design (HCD) approach in product/service development at a seminar hosted by the Japan Marketing Association.
Professor H. Nishikawa of Hosei University School of Business coordinated the event held on July 23rd, with the main topic "Why product development fails?" The event tried to explore key success factors when employing innovative methodologies such as HCD and crowd sourcing into traditional product development process.
Chiho was also invited to the panel discussion, where she enjoyed straight talks with other speakers and audience around how we challenge existing process and protocol in order to get the most out of more innovative design methodology.

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]]> NEWS/April 2010 2010-05-24T22:23:00Z 2010-05-24T21:47:28Z tag:infieldesign.co.jp,2010:/en//7.214 2010-05-24T21:47:28Z The EPIC 2010, the global conference ar... infield whatsnew The EPIC 2010, the global conference around ethnography, will be held in Tokyo coming August. Chiho Sasaki, our President is serving as the co-chair of local
committee to host this event.
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]]> NEWS/April 2010 2010-05-24T22:23:40Z 2010-05-24T21:38:06Z tag:infieldesign.co.jp,2010:/en//7.213 2010-05-24T21:38:06Z The EPIC 2010, the global conference ar... infield projects The EPIC 2010, the global conference around ethnography, will be held in Tokyo coming August. Chiho Sasaki, our President is serving as the co-chair of local committee to host this event.
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]]> NEWS/April 2010 2010-05-24T22:18:11Z 2010-05-24T21:22:45Z tag:infieldesign.co.jp,2010:/en//7.212 2010-05-24T21:22:45Z The EPIC 2010, the global conference ar... infield details The EPIC 2010, the global conference around ethnography, will be held in Tokyo coming August. Chiho Sasaki, our President is serving as the co-chair of local committee to host this event.

The first EPIC was held in 2005 in Redmond with the goal of promoting ethnography in business practice, which has been gaining attention as a tool for innovation in product and service development arena. The sixth EPIC this year set the theme of 'Do,' a Japanese word depicting a body of knowledge and tradition with ethic and aesthetic, and will discuss extensively about effectiveness and issues around ethnography when applied in the real-world business.

We at infield design see ethnography as an important tool in our experience design process. Therefore we are planning to share our thoughts with as many people as possible at the conference.

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